The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of marketing and traditional business. I've noticed that funnels for Internet businesses are becoming more popular.
People want to learn more about the concept of marketing and the ways it could be used in their online business marketing strategies. Continue reading if you want to know more about the sales funnel for Internet marketing successful.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. It is a wide entry point for potential customers known as "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the bottom. This is a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those who we may consider as "unqualified prospects" These are people who might require your services or products however, you've not yet contacted them. After a series of phone calls, sales and promotions, you have reached people who have bought your product or services.
The efficiency of a lead generation funnel comes from its ability to permits you to monitor the potential prospects' actions throughout the extended sales process. Utilizing the sales funnel to determine the number of prospects who are qualified at every step, you will be able to predict the number of potential customers who are likely to become customers.
The sales funnel allows you to identify where your sales process is failing and being successful. It can also help you determine if your campaign is not reaching enough customers. This information helps you choose the best place to focus your effort to make sure that sales are on the right level and that you are meeting your the marketing objectives. It helps track and control customers' sales processes.
The Sales Funnel Top Front - End
The top part of your sales funnel will require the most constant testing and will be the most engaged. There is no limit to your creativity or resources in front-end strategies.
The primary objective of the front-end is going to be to attract potential clients and turn to buyers later in the sales process.
A prospective client is "qualified" when they sign up for your product or service. This is when the prospect or "Unqualified Lead" becomes qualified. This is because they have taken an action that indicates that they might be interested in buying your product or services.
For your front-end to be efficient, you need to bring specific traffic to your website, blog, or squeeze pages. PPC advertisements articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts forums, and other resources are some of the most effective techniques and sources.
There are many methods that you can use to "qualify the unqualified prospect". The most effective is the squeeze page. Here you can offer something of value that is connected to your service or product that they are able to get for no cost or at a discounted price in exchange for their email. There are many products available, including newsletters, videos, emails, courses ebooks, as well as related reports.
It is clear that the front end is where people are attracted to your sales funnel. What do you think of the back-end?
The Back-End, or Bottom of The Funnel
The back-end or bottom of the funnel where main sales and profits are generated. This is where you will find your more expensive products. These products would all be relevant to the same market, but they are delivered in different formats, like video, audio and live interactions.
The main difference between front and back-ends is in the kind of client and the price of the product/service being provided.
Even though it is true that a very tiny percentage of people be able to enter your front-end, only 1-2% will actually end up in your back-end. This is fine, given the fact that this particular small percentage will invest more money.
It is clear that although front-end services or products can be priced under $100, back-end products and/or services are often priced in the 100s to 1000s. This makes the bottom of the sales funnel or back-end, the main source of income for your Internet company. It's also the most predictable and stable area in the process of selling.
The sales funnel can be as complex or simple as you would like to make it, so long as you have the right resources and the right ideas.
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